3x
improvement in OKR completion
Creating Results-Oriented Goals to Own The Future at Givebutter.
Problem
Givebutter is an online fundraising platform that’s powered more than $300 million in donations to good causes. Max Friedman, CEO of Givebutter, faced challenges with informal goal settings and lack of a structured framework as the company scaled. This led to decision paralysis, misalignment among co-founders, and unclear company direction which hindered strategic growth and team alignment.
Solution
To address these challenges, Givebutter adopted the OKR framework with the help of Chase at Human at Scale, focusing on establishing clear, measurable goals that aligned with the company’s vision. The process included intensive workshops and the implementation of tools like Lattice to maintain and monitor these objectives, ensuring every department was aligned with the overarching company goals.
Results
With the introduction of OKRs, Givebutter saw improved strategic alignment and ownership across departments. The new goal-setting framework fostered a clearer understanding of company objectives among all team members, leading to enhanced operational efficiency and accountability. This structured approach enabled Givebutter to effectively double its team size and lead to a successful 7-figure Seed raise.
"Chase was extremely helpful in the actual implementation of OKRs… He has an incredible ability to take these goals and make them objective and refined."
Max Friedman
Co-Founder & CEO at Givebutter
"This is a different approach to leadership training, less corporate and more human. I graduated with an effective toolkit to lead my team with real changes in the way I approach decision-making, delegation, and connection with my team members."
